VUEMME was founded in 1980 in Bergamo, Italy, and specializes in the sale and distribution of automotive care supplies, boasting a catalog of some 20,000 products. VUEMME sells all necessary supplies, such as fastening and chemical products, as well as tools for the repair and maintenance of vehicles.
VUEMME’s sales network consists of 80 freelance sales reps, who target the entirety of the automotive sector: auto repair shops, body shops, tire shops and dealerships. Their task is to provide 360° customer service, from lead generation to the development of the business relationship, up to and including ongoing technical consultancy.
portatour®: the complete package
In April 2020, Bruno Boschi arrived at VUEMME as Commercial Director with the objective of restructuring the sales force and the related company processes. Indeed, there were several aspects of the previous management that required further optimization of:
- Excessive time spent by reps in creating sales routes;
- A cumbersome system for managing call reports;
- A large number of inactive prospects; and
- Poor performance visibility on the part of area managers.
As these are key aspects of VUEMME's day-to-day business, it was also vital to find a solution that could be implemented quickly and easily in a dynamic environment where resources are precious and time is of the essence.
With its functionality, ease of use and smooth implementation, it was immediately clear to VUEMME that portatour® was the “complete package”.
Fast implementation and first-class support
VUEMME’s journey into dynamic route planning started with a pilot project. The configuration phase began in August 2020 and by September, the "road" testing of fifteen sales reps began.
Right from the jump, VUEMME's CRM was interfaced with portatour® via the API for automated data exchange. This technical implementation, followed closely by the IT project manager and by the CRM admin, Cesare Pezzotta, was fast and simple, exactly as promised.
Setting up the interface and automated data exchange using CSV files was easy. On top of that, the support we received made it possible to narrow the implementation timeframe even further. Each of our emails was followed up with a response from the portatour® team with actionable solutions. Compared to our experience with other software houses, I have to say that the support we received from the portatour® team was truly exceptional.IT VUEMME, IT Project Manager
The pilot project lasted until January 2021, when portatour® was then successfully rolled out to the entire sales network.