With portatour®, our field reps save 30 to 45 minutes per day in route planning and preparation.
Jonas Seidl,
Managing Director
Giesinger Bräu is a medium-sized brewery with a 20-year history and an output of around 50,000 hectoliters per year. The company mainly produces beer, but increasingly also non-alcoholic beer and soft drinks. In total, Giesinger Bräu employs around 40 people in the brewery and a further 70 in the catering trade.
The main sales area is the Munich region and surrounding area, with growing expansion into the German and international market. Exports are developing particularly well and the sales department serves a broad network of customers in the food retail sector. These include large retail chains with up to 2,000 individual outlets. Jonas Seidl is one of two managing directors and is responsible for sales, technology and finance.
With portatour®, we have all customers geographically in front of us at a glance and can immediately derive meaningful routes from this. This is ideal for our use case.
Jonas Seidl, Managing Director
The original main motivation was to gain a better overview of the sales territories. The previous procedure was tedious: customer data from the ERP system was exported to Google maps, routes were planned manually and across numerous separate customers, between which it was necessary to constantly switch.
The combination of geographical map view, clustering option and automatically generated route suggestions based on visit rhythms made portatour® the obvious choice. The fact that the software also automatically generates visit tours was initially "a nice side issue" that has turned out to be a significant added value.
We simply wanted to see all customers with relevant data geographically at a glance.
Jonas Seidl, Managing Director
"The introduction went smoothly thanks to the good support from portatour®." - The integration into the existing ERP system was implemented pragmatically using an interface. Customer data flows automatically from the main system to portatour®.
An often underestimated factor when introducing new software is internal acceptance. At Giesinger Bräu, this point was particularly positive: there was practically no resistance from the sales team. The fast onboarding and intuitive operation ensured that the employees accepted the system right from the start.
Of course, when you introduce a new system, you are always a little worried that there will be initial rejection and you first have to convince people of the benefits. In this case, however, that didn't happen at all.
Jonas Seidl, Managing Director
The concrete time savings are measurable: every field rep saves between 30 and 45 minutes a day on route planning and preparation. This corresponds to around three to four working hours per week for a full-time sales representative.
This is valuable time that can now be used for customer meetings or other tasks. Another advantage is the significantly increased transparency. When was which customer visited and what was discussed? This information is now visualized geographically and available at a glance - something that was not possible before the introduction of portatour®.
With portatour®, our field reps save at least 30 to 45 minutes per day in route planning and preparation.
Jonas Seidl, Managing Director
For a company with such a large customer base, the combination of map view, clustering and automatic route planning is particularly valuable. portatour® makes it possible to react spontaneously to changes. If an appointment is canceled, all it takes is a glance at the app to find suitable alternatives in the vicinity.
In addition, specific territories can be zoned and complete route plans can be generated automatically. This is a tool that considerably simplifies the scheduling process for Giesinger Bräu and keeps it flexible at the same time.
For us, portatour® is the perfect solution primarily because everything is very clear. This is particularly important for a company like ours that serves a large number of customers.
Jonas Seidl, Managing Director
With portatour®, Giesinger Bräu has found a solution that is precisely tailored to the requirements of a growing regional beverage producer with a complex customer network. The implementation went smoothly, the time savings are measurable and the field sales force has gained in efficiency and overview.
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