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Route planning and territory planning in the pharmaceutical and medical technology sectors

portatour® plans your routes and territories with surgical precision and without side effects.


Your advantages with portatour®

Smart route planning at the touch of a button
Fairly and efficiently organized sales territories
Structured reports instead of paperwork
Fewer empty kilometers, lower costs
Make consistent use of sales opportunities

Your recipe for more efficiency

With portatour®, you can cure planning chaos through sustainable productivity and stable sales performance.

More customer focus in the field sales force

Doctor with stethoscope

In the medical technology and pharmaceutical industries, it is quite easy to build a bridge to the sales force. Whether in a doctor's office, hospital, or pharmacy, your customers expect sound advice, accurate information, and above all, reliability. As in many other industries, time pressure, documentation requirements, and scheduling conflicts are constantly increasing in everyday life. portatour® ensures that your sales force works efficiently and profitably in every case.

Thanks to automatic route planning and intelligent territory planning, your employees can reach more customers while optimizing capacity utilization. portatour® takes cycle plans and targets into account so that each customer is visited exactly as often as specified in the cycle. Eliminate time-consuming manual planning and increase your sales with optimally planned visits. Pharmaceutical representatives, medical device consultants, and sales teams in the clinical sector benefit from the structure, flexibility, and efficiency that portatour® brings to their field service processes. This gives your team more time with customers and greater success in the healthcare sector.

Doctor with glove holding syringe

Avoiding difficult appointment availability

portatour® takes into account individual visit times, time slots, and priorities of doctors, pharmacies, or clinics when planning, provided that the target for the respective cycle has not yet been reached and contact persons are realistically available.

Coordinate multiple contacts

In an industry in which different contacts per facility are not uncommon, portatour® allows multiple contacts to be maintained, including individual visit rules and frequencies. Here, too, individual cycle goals and targets can be defined for each contact so that no customer is over- or underserved.

Breaking up historical territorial structures

After mergers, territory expansions or personnel changes, sales territories are often cut illogically. portatour® Territory Optimization analyzes and creates fair and balanced sales territories.

Creating clarity and transparency

Healthcare professionals expect discretion and professionalism. portatour® supports your field service team with a simple and professional reporting system for responsible documentation.


Health professionals plan with portatour®

In the pharmaceutical and medical technology industry, precision counts more than anything else. It's all about health, security and trust. With portatour®, the industry has a strong partner at its side who supports its customers in guaranteeing smooth processes, efficient field sales planning and reliable support.

Further references are also available as part of your portatour® demo.

Medical tubes with blood samples

In the pharmaceutical and medical technology sectors, you benefit from portatour®

Healthy growth for your business

Automatic route planning in real time with portatour<sup>®</sup>

Whether you regularly visit pharmacies, look after doctors in your region or supply medical facilities with products and advice: portatour® takes care of your route planning automatically and in real time. This reduces idle time, saves driving costs and increases the effectiveness of your sales force. Every visit strengthens customer loyalty and with portatour® it has a double effect.

Success thanks to automatic route planning

Route planning in the pharmaceutical industry thanks to portatour<sup>®</sup>

At the heart of portatour® is the automatic route planner software, which takes all relevant factors into account. portatour® Route Planner calculates the optimal route based on geographical location, opening hours, visit frequencies, and priorities, among other factors. This way, every kilometer becomes an investment in long-term relationships, and you avoid detours, idle time, or forgotten customers.

Smart territory optimization creates order

Full overview thanks to portatour<sup>®</sup> territory optimization

With portatour®, you can plan your sales territories optimally according to customer potential, geographical location and available resources. This ensures that no territory is over- or under-supported, that your team is evenly utilized and that all important customers are visited regularly. Territory planning is also based on cycle targets and target specifications to ensure fair and efficient support. This means fewer overlaps, clear responsibilities and maximum market coverage.


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FAQ

Here you will find answers to the most frequently asked questions

In which cases is portatour® particularly useful for healthcare sales representatives?

In the pharmaceutical and medical technology sector in particular,field sales force has a wide variety of tasks: regular visits to doctors' surgeries, pharmacies or clinics, presentation of new products, support for several contacts per facility or service calls. portatour® takes over the automatic schedule of these complex tours, takes into account interim targets and individual visit rules and thus ensures smooth processes. Your team spends less time on administration and more time where it counts: with customers.

What specific benefits does portatour® offer field sales teams in terms of visits and mileage?

Companies that use portatour® report benefits from measurable improvements: Empty kilometers can be noticeably reduced, while the number of weekly customer calls increases. This means fewer driving time, lower costs and at the same time more contact time with doctors, pharmacies or clinics. Every hour is therefore used more productively, which is directly reflected in turnover and customer satisfaction.

How quickly does portatour® plan routes and how efficient is it?

portatour® creates individual routes automatically at the touch of a button and in just a few seconds. This is made possible by powerful servers that process large amounts of data in parallel. Up to 3,000 customers can be managed per user, and up to 125 addresses can be automatically scheduled each week. This eliminates the need for time-consuming manual scheduling, and your field sales force starts at any time with a optimized route - without detours and empty miles.

How flexibly does portatour® react to schedule changes in day-to-day business?

In the field, last-minute changes are part of everyday life: canceled appointments, new priorities, or postponements. portatour® automatically takes such events into account. Within seconds, the planned routes are recalculated and adjusted—including realistic travel times, opening hours, and individual visit frequencies. This allows your field staff to remain flexible at all times and have an up-to-date, feasible tour on their device.

For whom is portatour® particularly suitable in the field?

portatour® is specially developed for sales representatives who visit several customers every day - typically four or more per day. The only requirement is that customer addresses are available in the CRM system or in a file. Industries in which regular personal contact is important benefit in particular - such as the pharmaceutical and medical technology sectors, where advice, trust and reliable appointments are crucial.

Can portatour® be integrated into common CRM systems (e.g. Salesforce, Dynamics, Veeva)?

Yes, portatour® can be seamlessly integrated with leading CRM systems, including Salesforce, Microsoft Dynamics CRM (versions 2016 and 365), and Veeva. Customer, contact, and appointment data are automatically synchronized so that field and office staff always work with identical information. Call reports, completed tasks, and new insights are fed directly back into the CRM. This creates a consistent workflow without duplicate data entry.

In addition, portatour® itself offers numerous functions of a mobile CRM system, which support field staff not only in route planning but also in customer management.


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With portatour® your field sales force reaches its destination without detours.

Route Planner

Optimize routes with portatour® Route Planner

Try portatour® Route Planner for free:
30 days full access to all functions

More details about the sales route planner

Territory Optimization

Manage sales territories with portatour® Territory Optimization

Demo for portatour® Territory Optimization:
Our territory optimization explained by experts.

More details on territory optimization


Contact

Arrange your consultation now - directly, quickly and at eye level.

Available by phone from Mon-Fri, 9-17h CET

Stefania Chirita
Magdalena Jovanovic
Matthias Walch
Dennis Potempa
Florian Wieshofer
Katharina Klein
Jonas Kibitzki
Federico Simion
Amanda Auer
Manuel Neumann
Franziska Bärenklau
Daniel Sangster
Rebecca Haim
Christoph Aubault
Paul Laboureix