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consumergoods

Route planning and territory optimization for the FMCG & CPG sector

Consumer goods - Maximum presence at the point of sale


Your advantages with portatour®

Time savings through automatic route planning
Fair workload thanks to territory optimization
Meaningful reporting
Cost savings thanks to fewer kilometers
Compliance with visit frequencies

Get a taste for it now

Try portatour® free of charge and experience how your sales team takes up drive.

Perfect timing for your routes

Fruit department

In the world of consumer goods, the day is often decisive, sometimes the hour and almost always the right place. Anyone who sells snacks, drinks, chilled goods or delicatessen knows that timing is everything. Because competition is fierce and actions change daily.

The field sales force must therefore be reliable, fast and present. This is exactly where portatour® comes in and supports you as a clever solution for modern route planning in consumer goods retail. portatour® plans your route according to predefined parameters so that you never miss an appointment with your contact person.

Shelf support

High visitor frequency with limited time

portatour® optimizes your route planning so that more customer calls are possible while maintaining the same quality.

Seasonal peaks and campaigns

Our software takes into account seasonal trends and planned campaigns such as summer promotions or Christmas sales in order to adapt your routes accordingly.

Compliance with visit frequencies and delivery times

Intelligent scheduling ensures that visit frequencies are maintained and the presence of your products is guaranteed.

Dynamic adjustment thanks to territory optimization

With portatour® Territory Optimization you can react to changes in the market in a matter of seconds and adapt your sales territory at the touch of a button.


Brand routes run via portatour®

In the consumer goods industry, the tone is businesslike and practical. Relaxed but professional, salesy but always credible. Clear words weigh more than empty phrases. This makes our customers' opinions of portatour® all the more impressive.

Further references are also available as part of your portatour® demo.

Supermarket aisle

In the consumer goods sector, you benefit from portatour®

Every customer counts and no shelf remains empty

portatour<sup>®</sup> Screenshot current traffic

Whether you manage supermarkets, organic food stores, petrol station stores or restaurants: portatour® plans your tours in real time, prioritizes customers and ensures that no shelf remains empty. This not only saves time and kilometers, it also secures and increases your sales, market presence and trust.

Clear structures for your field sales force

Display of supermarkets in the portatour<sup>®</sup> app

In consumer goods distribution, flexible tours and reliable processes count. Your field sales teams have to deliver promotional goods today, present new products tomorrow and push the next campaign the day after tomorrow.

The route planner software from portatour® helps them to act in a focused and stress-free manner. Routes are automatically updated, new appointments are intelligently integrated, call intervals are optimized and traffic jams are dynamically avoided.

With the automatic territory planning software portatour® Territory Optimization you can ensure a fair workload for your field service team. At the touch of a button, you receive various optimization suggestions to divide up your sales territory even more efficiently.

Strong performance during seasonal peaks

User interface from portatour<sup>®</sup>

And all this on the basis of daily updated data and clear priorities. Especially during seasonal peaks - such as the barbecue season, Christmas sales or short-term price promotions - portatour® really comes into its own. You maintain an overview, plan in a resource-saving manner and react to spontaneous requirements without chaos.

Rethinking route planning and territory optimization

Area planning with portatour<sup>®</sup>

portatour® recognizes not only routes, but also potential, giving you additional strategic advantages: With one click, your teams can see where cross-selling is possible, which customers offer potential and which markets are undersupplied. Today, route planning in consumer goods retail means more than just "drawing routes": it's about customer relations, speed, service quality - and clear data. With portatour® you have everything under control - from visit history and delivery cycles to automatic territory analysis.


Start saving time and boosting your sales today.

*Full version. No credit card required. Automatic termination.


FAQ

Here you will find answers to the most frequently asked questions

How does portatour® help with seasonal campaigns or short-term actions?

portatour® takes into account daily requirements, such as seasonal peaks (summer, Christmas), promotion starts or delivery bottlenecks. Your routes are adapted dynamically - your team is at the right place at the right time customer, without any additional planning burden.

Can field reps react flexibly while on the road with portatour®?

Yes. New appointments, cancellations or customer inquiries can be scheduled directly on the go. portatour® calculates a new route immediately without compromising quality or efficiency. This reduces stress and maximizes efficiency in day-to-day business.

Why is route planning so important in the consumer goods sector?

In consumer goods retail, every minute counts: products have short shelf lives, promotional periods are tightly timed and customers expect reliable deliveries. A automated route planning system such as portatour® ensures that your field sales force works efficiently, does not overlook customers and that your goods are on the shelves on time.

How does portatour® affect my KPIs in the field?

Our customers report of up to 60 % fewer unvisited customers, 90 % time savings in route planning and a doubling of visit frequencies. portatour® brings measurable results - in terms of mileage costs, time spent and customer loyalty.


Start now!

With portatour® your field sales force reaches its destination without detours.

Route Planner

Optimize routes with portatour® Route Planner

Try portatour® Route Planner for free:
30 days full access to all functions

More details about the sales route planner

Territory Optimization

Manage sales territories with portatour® Territory Optimization

Demo for portatour® Territory Optimization:
Our territory optimization explained by experts.

More details on territory optimization


Contact

Arrange your consultation now - directly, quickly and at eye level.

Available by phone from Mon-Fri, 9-17h CET

Jonas Kibitzki
Katharina Klein
Matthias Walch
Manuel Neumann
Amanda Auer
Franziska Bärenklau
Dennis Potempa
Daniel Sangster
Stefania Chirita
Federico Simion
Florian Wieshofer
Magdalena Jovanovic
Rebecca Haim
Christoph Aubault
Paul Laboureix