Coup de Pates and the portatour^® route planner

Increased efficiency increases the customer satisfaction

Consumer goods

Performance with portatour^®

60%less not visited customers

The decline in unvisited active customers to 8% is quite enormous.
Romain Sentissi,
Commercial Efficiency Manager

About Coup de Pates and Romain Sentissi
Why automated route planning?
How did the implementation go?
portatour^®'s user-friendliness
What are the most important functions?
Why is portatour^® perfect for Coup de Pates?

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About Coup de Pates and Romain Sentissi

Coup de Pates is a leading player in the food retail sector, operating successfully in France and the Benelux countries. The company distributes fresh, frozen and dried products and places particular emphasis on efficiency and customer proximity. With a sales structure of 150 field reps and a management team of around 30 people, the organization has a broad base. Romain Sentissi is Commercial Efficiency Manager at Coup de Pates and is instrumental in increasing the productivity of the sales team. His role is to provide the right tools to meet both the requirements of customers and the needs of the company.

Why automated route planning?

A few years ago, Coup de Pates realized that only 80% of their active customers had been visited during the year. The remaining 20% had had no contact with a sales representative. This deficit underlined the need for a structured and automated solution for route planning. The aim was to maximize the coverage of customer calls, organize the workload of the sales staff and sustainably increase efficiency.

We had a pretty uncertain time and 20% had not seen a sales representative in the entire year. This prompted us to try a different strategy.
Romain Sentissi, Commercial Efficiency Manager

How did the implementation go?

The introduction of portatour^® was gradual and well thought out. First, a pilot phase was carried out in three regions. Sales staff and managers were comprehensively trained to understand how to use the tool and how to make optimum use of it. The involvement of tech-savvy employees as "ambassadors" who passed on the knowledge they had gained to their colleagues was particularly helpful. This phase laid the foundation for the nationwide introduction of the tool, which also made use of the pilot participants' feedback. In addition, regular workshops were established to deepen knowledge and involve new employees.

We started with a pilot project in three regions and trained their area managers. After a few weeks, the experiences were then passed on to colleagues.
Romain Sentissi, Commercial Efficiency Manager

portatour^®'s user-friendliness

One of the main reasons for the success of the project at Coup de Pates was the user-friendliness of portatour^®. The intuitive design and modern technology enabled easy integration into the day-to-day work of the sales staff. The interactive map, real-time traffic information and the ability to flexibly plan tours made the tool much easier to use. portatour^® also offers practical tools for management to keep an eye on the team's performance and make data-based decisions.

With portatour^®, the user experience was really crucial. It had to be fun and easy to use. The interactive map and direct visualization are a big advantage for most sales staff.
Romain Sentissi, Commercial Efficiency Manager

What are the most important functions?

The ability to visualize customer calls on a map and plan routes efficiently is particularly appreciated. The integration of potential customers and reports are further highlights for Coup de Pates. With portatour^®, the company was able to precisely control and optimize the visit cycle for customers and prospective customers. The integrated reports enabled managers to easily track key figures such as the amount of visits or the workload of individual territories and make adjustments.

The fact that the sales representative can easily access portatour^® reports directly was a great advantage.
Romain Sentissi, Commercial Efficiency Manager

Why is portatour^® perfect for Coup de Pates?

The proportion of active customers not visited fell from 20% to 8%. The efficiency of sales staff has greatly improved and management can access reliable data to make strategic decisions. Coup de Pates is particularly impressed by the stability and user-friendliness of the software and the partnership with portatour^®. The regular updates and the willingness to respond to customers underline the added value of the solution. With portatour^®, Coup de Pates has not only revolutionized its in-house route planning, but has also created the basis for a sustainable and highly efficient sales strategy.

The drop in unvisited active customers to 8% is quite enormous. What's more, we haven't had any bugs or crashes in recent years.
Romain Sentissi, Commercial Efficiency Manager

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Customer stories with automated route planning

I wouldn't want to be without portatour^® now. The software is worth the money because when you factor in the labor costs of manual processing, it pays for itself many times over.
Matthias Meyer
Head of Operations read more…

A dynamic company such as Samsung requires a dynamic route planner! Call frequencies are now in firm control thanks to portatour^®.
Severin Bolliger
Data Analyst, Sellout Marketing read more…

SONAX sales representatives like working with portatour^® because they can reschedule flexibly on the road and the software is very user-friendly. What more could a sales manager ask for?
Florian Behmer
Sales Management Assistant read more…

With portatour^® we get an extra 20% visits to accounts in any given week. portatour^® is a huge time-saver for us.
Ian Henry
VP Field Sales read more…

Murray Godden

The best system Sales and Marketing could ever purchase for hitting those execution goals, been using it for over 6yrs and would be totally lost with out it.

beren brechtel

Pretty great hoping they offer some discounts because it is a bit pricey but the product is excellent mabye just a little less off the monthly bill.

Clint Mallum

This is an amazing appication but it's a bit costly.

Steffen Ohlendorf

Top.

Cyril VIEILLY

the tool is extremely effective, as are those who ensure its marketing and user monitoring! the interface and functionalities have been designed pragmatically and the settings allow you to organize your time according to all commercial priorities and logistical constraints! special mention to P.

Alberto Bertamino

unique

Giovanni Casciello

Practically perfect application. 🔝👍

Instalador Sur 2

Very good app! 100% recommended.

Alberto Abbiati

Excellent, intuitive and very practical.

Philippe SAUNIER

Just awesome ! Time saving, savings, optimization, efficiency, performance... No hassle. The only downside is the cost but after all it's money.

Steffen Lis

It makes work enormously easier. The route is planned super quickly. You can create reports and tasks.

Adrian von Gunten

Great program, use it briefly for Corona-related delivery services in dozens of towns. I was able to do more with the trial version. Too expensive in the short term, probably ok in the long term.

Frank Burek

Relaxed route planning!

Maik Donner

I've been using it for years and don't want to be without it anymore

judith bonnemaison

Really practical. I'm in the trial version but I will definitely buy the full version

Snap-on Tools Ingo Schmidt

I'm totally satisfied

Marvin Heiß

Very easy to handle

Tobias Grasmeier

Excellent service, we've been using it for years

Carsten Conrad

Great software, you just need more time to test it. Or you have top customer data from the start...

Julien Buffetrille

Really powerful application! Everything is configurable, customer support is assured and nothing can escape your notice. Your customers will thank you! Save time on the road thanks to intelligent route calculation! Well done !

Ralf Kron

Best route planning app I've ever used!

Google Play user

Great app for reps

Google Play user

One of the best apps of its kind! Many thanks to the developers, it helps me a lot professionally!!

Google Play user

Nothing to say, complete top

Google Play user

"Route planning
It's a great program that provides me with excellent support in the field."

Google Play user

Great App!!!!

Google Play user

So far so good excellent customer service

Google Play user

Help me organize my week! Excellent tool!

Google Play user

great program for route planning

Google Play user

perfect for field service

Google Play user

Extremely useful, ergonomic and complete.

Google Play user

Top Service

Google Play user

Very satisfied, can recommend this app for every field service

Google Play user

Excellent tool helping to maximise customer contact time.

Google Play user

"Very satisfied
I can recommend this app to any field service"

Google Play user

Works very well!

Google Play user

Great app for field sales force

Google Play user

This app has made my life so much easier and better. It has good customer tracking and reporting. And the customer service support is amazingly awsome.

Google Play user

Does what I want. Excellent

Google Play user

Very good app

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