With portatour®, we get optimal routes at the touch of a button - quickly, easily and without time-consuming reworking.
Bente Petersen,
Senior Category & Market Insights Manager
Queisser Pharma is one of the best-known and longest-established pharmaceutical companies in Germany. From its headquarters in Flensburg, Queisser now supplies over 60 countries worldwide in addition to the German market.
As Senior Category & Market Insights Manager, Bente Petersen ensures the optimal selection and placement of health products in retail so that shoppers can find their way around the shelves quickly and easily. She also manages another important segment: route and territory planning for the sales force. Unlike many other companies, Queisser Pharma plans centrally in Flensburg by combining portatour®and experts.
Queisser opted for an automated solution early on in order to move away from manually created routes. Centralized control and automated routes ensured that customers were visited according to defined call intervals. The result was a more consistent level of care, without preferential treatment or gaps.
The changeover to portatour® went smoothly for Bente Petersen and her team. After two hours of training, the software could be used productively straight away. "We were able to get started straight away," Petersen says enthusiastically. The field sales force hardly noticed the changeover, as portatour® integrated seamlessly into the existing processes.
At the same time, the change has significantly reduced the workload for the scheduling manager in the office: instead of manual rework, all it takes today is the push of a button for complete and efficient route plans.
Neben der Tourenplanung nutzt Queisser auch die Gebietsplanung mit portatour®. Anpassungen lassen sich in Echtzeit simulieren, Auswirkungen auf Auslastung und Kundenbetreuung sind sofort sichtbar und können nach verschiedenen Modellen optimiert werden. So können Szenarien proaktiv geplant werden – unter Berücksichtigung individueller Faktoren wie Teilzeitmodelle oder Übernachtungspräferenzen der Mitarbeitenden.
The time saved in route planning is considerable, as Bente Petersen confirms: "We've saved at least 30% time since we started using portatour®." For the field sales force the changeover went almost unnoticed - a clear sign of the smooth system changeover.
The outlook for the future is also promising: with the further use of the automatic territory optimization Queisser expects even more transparency, better capacity utilization and less manual work. portatour® is thus developing into a strategic control solution for the entire field sales force.
For Bente Petersen, one thing is certain: "portatour® meets our requirements perfectly. The system creates optimal routes with a single click, takes complex visit rhythms into account and also reduces manual effort. Planning is fast, uncomplicated and, above all, reliable." Queisser is also impressed by the user-friendliness: "Everyone involved got to grips with portatour® in no time at all."
With portatour®, Queisser has found a solution that combines both ease of use and a high level of planning complexity. The changeover went smoothly, the increases in efficiency are clearly noticeable and the prospects for further optimization are promising. For an international company like Queisser Pharma, which considers consistent customer service and efficient sales force planning to be key success factors, portatour® is the perfect solution.
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