FRITZ! and the portatour^® route planner

Successful on the road with route planner and territory optimization

Success Story

There is great joy that we are no longer using conventional means, but an innovative solution that generates sensible, comprehensible and efficient route planning.
Erik Kuschke,
Channel Sales Manager

About FRITZ!
Why automated route planning?
Territory planning scores points in several ways
From training to use

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About FRITZ!

FRITZ! is one of the leading manufacturers of broadband connection and smart home products in Europe. The FRITZ! products are characterized by their user-friendliness and offer fast internet access, simple networking, convenient telephony and versatile smart home functions. With the regular updates of the FRITZ! OS software, all products are kept up to date and offer maximum security. The company was founded in Berlin in 1986 and has been continuously focusing on innovative in-house developments ever since. In 2023, FRITZ! achieved a turnover of 580 million euros with 890 employees. FRITZ! relies on route planning and territory planning from portatour^® for its field sales force.

Why automated route planning?

Planning appointments has become increasingly demanding for the sales force. Scheduling a large number of customers using Google route planning is time-consuming and does not always reflect the optimal routing. The complexity increases when appointments are canceled or contact persons are not on site. Rescheduling these customers without making inefficient detours is difficult. This approach not only proved to be outdated, but also time-consuming. Another factor for FRITZ! were those customers that fell through the cracks in conventional planning and were then not visited for a long time. A solution was therefore sought to make route planning more efficient, save time and ensure the best possible service frequency for all customers. They also wanted to avoid rallies in future.

Without portatour^®, a lot of time has to be invested in aggregating all customers, taking into account the frequency of visits and then allocating this to the regions. And then the result is far from being at an acceptable level.
Erik Kuschke, Channel Sales Manager

Territory planning scores points in several ways

FRITZ! was undergoing a major reorganization in which territories were merged and several sales teams with large regions were turned into one large team with smaller regions. Among other things, the company faced the challenge of filtering out the right territories for the individual employees according to certain criteria. As one of the first users of portatour^® Territory Optimization, FRITZ! used the tool with great interest due to this restructuring and was able to create a completely new sales territory structure with little effort and a high time saving and optimize it as desired. Among other things, it was discovered that field reps were experiencing very high workload. Thanks to the territory planning of portatour^®, the workload could be distributed evenly across the sales territories. It was a great relief for FRITZ! to be able to see, at the touch of a button, how busy each sales territory was.

Being able to control the workload of individual employees in such detail during territory planning and then knowing that I still have free resources here that I can use for other tasks is a very valuable function.
Erik Kuschke, Channel Sales Manager

From training to use

The implementation process was simple and after a short time, FRITZ! was ready to send the first field reps with portatour^® on their way. The colleagues responded very positively to the changeover to portatour^® Route Planner and quickly got to grips with the program. The application is seen as an immense relief, from which everyone benefits. The idea that our own tour could be rescheduled by the software in the middle of a trip was of course something new that we had to get used to. However, the immense increase in efficiency, the elimination of hours of route planning and the certainty of no longer forgetting customers convinced the entire team in no time at all. In addition to all these things, the sales management also had an additional feeling of security. The processes became more transparent and the weekly planning of all colleagues can be viewed at any time. For the colleagues in the field, on the other hand, a situation has been created that saves them a lot of time, which they can now spend with their customers. And the office days are now also used for other important activities. portatour^® is equally well received by all colleagues of different generations.

We recently hired two new colleagues. They were trained in portatour^® within a very short time. Today, they are already using portatour^® in the same way as all other colleagues.
Erik Kuschke, Channel Sales Manager

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Customer stories with automated route planning

A dynamic company such as Samsung requires a dynamic route planner! Call frequencies are now in firm control thanks to portatour^®.
Severin Bolliger
Data Analyst, Sellout Marketing read more…

I wouldn't want to be without portatour^® now. The software is worth the money because when you factor in the labor costs of manual processing, it pays for itself many times over.
Matthias Meyer
Head of Operations read more…

SONAX sales representatives like working with portatour^® because they can reschedule flexibly on the road and the software is very user-friendly. What more could a sales manager ask for?
Florian Behmer
Sales Management Assistant read more…

With portatour^® we get an extra 20% visits to accounts in any given week. portatour^® is a huge time-saver for us.
Ian Henry
VP Field Sales read more…

Clint Mallum

This is an amazing appication but it's a bit costly.

Murray Godden

The best system Sales and Marketing could ever purchase for hitting those execution goals, been using it for over 6yrs and would be totally lost with out it.

beren brechtel

Pretty great hoping they offer some discounts because it is a bit pricey but the product is excellent mabye just a little less off the monthly bill.

Cyril VIEILLY

the tool is extremely effective, as are those who ensure its marketing and user monitoring! the interface and functionalities have been designed pragmatically and the settings allow you to organize your time according to all commercial priorities and logistical constraints! special mention to P.

Steffen Ohlendorf

Top.

Ralf Kron

Best route planning app I've ever used!

Instalador Sur 2

Very good app! 100% recommended.

Marvin Heiß

Very easy to handle

Alberto Abbiati

Excellent, intuitive and very practical.

Tobias Grasmeier

Excellent service, we've been using it for years

Frank Burek

Relaxed route planning!

Carsten Conrad

Great software, you just need more time to test it. Or you have top customer data from the start...

Maik Donner

I've been using it for years and don't want to be without it anymore

judith bonnemaison

Really practical. I'm in the trial version but I will definitely buy the full version

Alberto Bertamino

unique

Steffen Lis

It makes work enormously easier. The route is planned super quickly. You can create reports and tasks.

Giovanni Casciello

Practically perfect application. 🔝👍

Adrian von Gunten

Great program, use it briefly for Corona-related delivery services in dozens of towns. I was able to do more with the trial version. Too expensive in the short term, probably ok in the long term.

Philippe SAUNIER

Just awesome ! Time saving, savings, optimization, efficiency, performance... No hassle. The only downside is the cost but after all it's money.

Snap-on Tools Ingo Schmidt

I'm totally satisfied

Julien Buffetrille

Really powerful application! Everything is configurable, customer support is assured and nothing can escape your notice. Your customers will thank you! Save time on the road thanks to intelligent route calculation! Well done !

Google Play user

Great app for field sales force

Google Play user

Great App!!!!

Google Play user

One of the best apps of its kind! Many thanks to the developers, it helps me a lot professionally!!

Google Play user

Very satisfied, can recommend this app for every field service

Google Play user

Top Service

Google Play user

"Route planning
It's a great program that provides me with excellent support in the field."

Google Play user

Extremely useful, ergonomic and complete.

Google Play user

This app has made my life so much easier and better. It has good customer tracking and reporting. And the customer service support is amazingly awsome.

Google Play user

great program for route planning

Google Play user

"Very satisfied
I can recommend this app to any field service"

Google Play user

Very good app

Google Play user

Does what I want. Excellent

Google Play user

Great app for reps

Google Play user

Excellent tool helping to maximise customer contact time.