Samsung and the portatour^® route planner

Optimized visits to the point of sale

Success Story

A dynamic company such as Samsung requires a dynamic route planner! Call frequencies are now in firm control thanks to portatour^®.
Severin Bolliger,
Data Analyst, Sellout Marketing

About Samsung
Why automatic route planning?
The result: visiting more trade partners flexibly
Implementing portatour^®

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About Samsung

Samsung Electronics is the largest manufacturer of televisions and cell phones in the world and employs 286,000 people.In Switzerland, Samsung Electronics cooperates with the company X-Tool Services Schweiz AG in order to employ a field sales force to foster relationships with retail partners, train their sales staff, observe the competition, and ensure the optimal presentation of Samsung products at the point of sale (POS). This is essential for the end customer to get to know Samsung products prior to purchase.

Why automatic route planning?

Before portatour^®, the field sales representatives had sole responsibility for route planning within their pool of trade partners. However, the call scheduling did not meet the strategic objectives and was often suboptimal. Personally favored customers were visited frequently, while others were left out. Planning was carried out in Excel. Changes due to new market events or to postponements at short notice required tedious manual adaptations. Reporting was available, but did not allow work to be controlled efficiently.

All too often we were flying blind. The planning and the results were suboptimal.
Severin Bolliger, Data Analyst, Sellout Marketing

The result: visiting more trade partners flexibly

portatour^® calculates optimized and efficient routes automatically according to the required call intervals, replacing tiresome manual planning in Excel by the field sales representatives.Samsung can now respond quickly and flexibly to changed situations and objectives. If a new trade partner is added or a new product is to be promoted, it is incorporated immediately into the call planning.The number of calls per month or per quarter is entered as an objective, evaluated, and also achieved owing to optimized planning. Warnings that a visit to a shop is overdue are sent transparently to the sales director and the field sales representative. This control mechanism continuously improves ways of working. Trade partners are visited much more regularly than before.

We are now able to handle the dynamics at Samsung. The shop landscape is constantly changing and our product cycles are short. We can enter our newest insights and strategies into portatour^® straight away and take account of them in route planning.
Severin Bolliger, Data Analyst, Sellout Marketing

The daily situation at the points of sale can be monitored through the call reports entered in portatour^® on the smart phone. Samsung can adapt the report input forms according to their requirements. The reports also provide important data for calculating the variable commissions of the field sales force. Samsung Point of Sale

Implementing portatour^®

For organizing the field sales force, Samsung cooperates with the company X-Tool Services (Schweiz) AG, who also handled the implementation of portatour^®. After a brief trial period, the product was soon taken up by all the field sales representatives.

Another aspect of portatour^® that we really liked was the rapid support. You receive a quick and helpful reply.
Severin Bolliger, Data Analyst, Sellout Marketing

The new way of working met with a certain reluctance among some of the employees initially, but this was soon overcome by using portatour^® routinely.

The intuitive user interface made it easy for us to get portatour^® up and running. Now we have gained firm control of our call frequencies. We definitely recommend portatour^® as an optimal planning tool!
Severin Bolliger, Data Analyst, Sellout Marketing

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Customer stories with automated route planning

With portatour^® we get an extra 20% visits to accounts in any given week. portatour^® is a huge time-saver for us.
Ian Henry
VP Field Sales read more…

I wouldn't want to be without portatour^® now. The software is worth the money because when you factor in the labor costs of manual processing, it pays for itself many times over.
Matthias Meyer
Head of Operations read more…

SONAX sales representatives like working with portatour^® because they can reschedule flexibly on the road and the software is very user-friendly. What more could a sales manager ask for?
Florian Behmer
Sales Management Assistant read more…

A dynamic company such as Samsung requires a dynamic route planner! Call frequencies are now in firm control thanks to portatour^®.
Severin Bolliger
Data Analyst, Sellout Marketing read more…

Clint Mallum

This is an amazing appication but it's a bit costly.

beren brechtel

Pretty great hoping they offer some discounts because it is a bit pricey but the product is excellent mabye just a little less off the monthly bill.

Murray Godden

The best system Sales and Marketing could ever purchase for hitting those execution goals, been using it for over 6yrs and would be totally lost with out it.

Alberto Abbiati

Excellent, intuitive and very practical.

Frank Burek

Relaxed route planning!

Alberto Bertamino

unique

Julien Buffetrille

Really powerful application! Everything is configurable, customer support is assured and nothing can escape your notice. Your customers will thank you! Save time on the road thanks to intelligent route calculation! Well done !

judith bonnemaison

Really practical. I'm in the trial version but I will definitely buy the full version

Philippe SAUNIER

Just awesome ! Time saving, savings, optimization, efficiency, performance... No hassle. The only downside is the cost but after all it's money.

Carsten Conrad

Great software, you just need more time to test it. Or you have top customer data from the start...

Marvin Heiß

Very easy to handle

Ralf Kron

Best route planning app I've ever used!

Steffen Lis

It makes work enormously easier. The route is planned super quickly. You can create reports and tasks.

Instalador Sur 2

Very good app! 100% recommended.

Cyril VIEILLY

the tool is extremely effective, as are those who ensure its marketing and user monitoring! the interface and functionalities have been designed pragmatically and the settings allow you to organize your time according to all commercial priorities and logistical constraints! special mention to P.

Tobias Grasmeier

Excellent service, we've been using it for years

Giovanni Casciello

Practically perfect application. 🔝👍

Snap-on Tools Ingo Schmidt

I'm totally satisfied

Adrian von Gunten

Great program, use it briefly for Corona-related delivery services in dozens of towns. I was able to do more with the trial version. Too expensive in the short term, probably ok in the long term.

Maik Donner

I've been using it for years and don't want to be without it anymore

Steffen Ohlendorf

Top.

Google Play user

"Very satisfied
I can recommend this app to any field service"

Google Play user

Great App!!!!

Google Play user

Very good app

Google Play user

Does what I want. Excellent

Google Play user

Great app for field sales force

Google Play user

One of the best apps of its kind! Many thanks to the developers, it helps me a lot professionally!!

Google Play user

Very satisfied, can recommend this app for every field service

Google Play user

Top Service

Google Play user

perfect for field service

Google Play user

Extremely useful, ergonomic and complete.

Google Play user

So far so good excellent customer service

Google Play user

Help me organize my week! Excellent tool!

Google Play user

Nothing to say, complete top

Google Play user

Works very well!

Google Play user

Excellent tool helping to maximise customer contact time.

Google Play user

This app has made my life so much easier and better. It has good customer tracking and reporting. And the customer service support is amazingly awsome.

Google Play user

great program for route planning

Google Play user

Great app for reps

Google Play user

"Route planning
It's a great program that provides me with excellent support in the field."

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