About Scandinavian Tobacco Group
Scandinavian Tobacco Group Lane Ltd. is the USA sales company of the Scandinavian Tobacco Group, the world’s largest manufacturer of cigars and pipe tobacco, employing 9,500 people and holding a strong position in Scandinavia and the USA. STG Lane’s brand portfolio includes Café Crème, Henri Wintermans, and Cohiba cigars, Captain Black pipe tobacco, Winchester little cigars, and Bugler and Kite fine-cut tobacco.
STG Lane’s territory sales managers visit stores and retail outlets daily, five days a week. By promoting existing brands and introducing new brands, field representatives are crucial for reaching independent stores and their customers.
If you are looking for a tool to optimize the effectiveness of your sales force, their activities, and ultimately sales, then portatour® will deliver all of these.
We didn’t expect our volume to increase dramatically just because we were sending people to the right places at the right time, but since implementing portatour®, our distribution of our key brands in the stores has increased by 15%. That is huge in the tobacco industry.
Mark Hooks, Director of Sales Operations
Why dynamic route planning?
Until March 2014, daily route and call planning was based on ZIP codes and intuition, resulting in scattered routes, wasted time and resources.
Conventional mapping tools such as Microsoft Streets&Trips or multi-stop route-planner software can only optimize routes for a handful of pre-selected addresses or show the route to the next customer.