KS Medizintechnik and the portatour® route-planner
About KS Medizintechnik
KS Medizintechnik is one of the most long-standing medical technology companies in Germany, which has been supplying a wide range of products for medical practitioners, practice supplies and medical devices since 1921. Currently there are 45 employees who provide consulting, testing, maintenance and repairs for medical technology products, from supplying a syringe to planning and equipping a complete practice.
The field sales force at KS Medizintechnik is an “all-round service provider” for medical practices, according to the motto: “Whatever concerns the doctor’s practice, KS Medizintechnik will solve the problem”. In addition, the representatives take care of 10,000 sleep apnea patients. While others are cutting their field sales force back, KS Medizintechnik is expanding and strengthening it, as the company is aware of its importance.
Why dynamic route planning?
Before portatour®, KS Medizintechnik planned its sales routes in the same way as many other companies.
For each day of the week and each representative there was a fixed route that was repeated every two weeks.
The biggest problem with this was that if a particular customer call had to be postponed from Thursday to Monday, then the plan fell apart for two days. Time-consuming, manual rescheduling, unnecessary detours and fewer customer calls were the result.
Calls outside of the fixed schedule were therefore difficult to arrange, or else meant that other customers had to be left out for two weeks, which is unacceptable for a service-oriented company.
When I think back to the “darkest days” before portatour®, it is evident that the fixed routes made us completely inflexible. Unplanned calls broke the schedule for several days, causing many customers to fall by the wayside.
Jörg Heinser, Sales and Marketing Director
The solution: route planning with portatour®
portatour® calculates a new, optimized route for each day. Instead of inflexible, fixed routes, it presents dynamic route suggestions that take account of the call intervals for all customers.
If there are unexpected call requests from a customer, then these are simply entered into the portatour® calendar. The route is newly optimized in real time, accessed by smart phone when the representative is on the road.
portatour® enables us to react quickly to call requests from medical practitioners, while still ensuring efficient routes. portatour® automatically takes care of optimal rescheduling at the touch of a button. This is appreciated by our customers, as well as by our field sales force.
Implementation of portatour®
portatour® is distributed as a standard software that can be adapted according to individual requirements – even without any programming skills.
portatour® was ready for use straight away. With other suppliers, we would have had to do custom development beyond imagination to get them up and running and fully functional. portatour® support responded incredibly quickly to any questions.